Luminate Media
How we work

Picking up where we left off.

We have already talked. This is the short version of how we work, and how to get a really good deal out of it.

01  ·  Who we are

A social media marketing agency in Lund, Sweden.

We connect brands with a curated network of Swedish creators in fashion, beauty and lifestyle. TikTok is where we are strongest.

The network is small on purpose. We keep a good, ongoing relationship with every creator, and we handle everything between you and them: selection, negotiation, contracts, scripts, deadlines and reporting. One agreement, one invoice, one contact.

02  ·  What we do

Four things, done properly.

Creator campaigns

Creators publish on their own accounts, so you get their reach and their credibility. Concept, script, filming, editing, publishing, one revision round and reporting are included in every video.

Spark Ads

Put paid reach behind the videos that are already working, from your own ad account, with the creator's name and engagement intact. We can set up and optimise the campaigns for you.

UGC and product launches

Creator-made videos for your own channels and ads. Nothing is posted on the creator's account, so you pay for the content, not the followers. For launches: a fixed timeline, from brief to published within 14 days.

Usage rights and whitelisting

Organic rights are always included. Paid use, in your ads or your own channels, is agreed per period as a set markup on the base price. We negotiate with each creator and put it all in one agreement with you.

03  ·  How a collaboration runs

Four steps. You have done the first.

  1. 01

    CallDone

    Your product, your audience, your timing.

  2. 02

    Proposal with named creators and real numbers

    A roster with a reason for every name, within 48 hours of your brief. Each creator is priced on what the account actually delivers: the median of their last 20 videos, measured from TikTok every night. You approve before anything is locked.

  3. 03

    Production with script approval

    We review every script before it reaches you. You approve twice, the script and the finished video, and every creator works to fixed deadlines from day one.

  4. 04

    Live and measurement

    Videos stay published for at least twelve months. We track each one daily, recommend where paid budget will do the most after about 48 hours, and close with a report per video and creator.

04  ·  The good deal

How to get a really good deal from us.

  • Book more videos at once.

    The price per video drops with volume, from 3% off at three videos to 18% off at 26 or more. Coordination costs us the same for three creators as for twenty, and we negotiate better when we book several videos together. You get the difference.

  • Take the free creators.

    Three smaller creators always come along at no cost, whatever the size of the order.

  • Buy ad rights after, not before.

    Spark Ads rights are bought after publishing, with the organic numbers in front of you. You have 14 days to pick the videos worth boosting, so paid budget only goes behind proven content.

  • Hold us to a floor.

    We set a reach floor for the campaign, built on each creator's median views. If the campaign falls short, we add an extra video from one of our smaller creators at no cost.

  • Start small, stay long.

    There is no minimum order. You can book a single video. We would rather earn a long collaboration than sell one big campaign.

Full price list, in Swedish  →
05  ·  Next step

Let's put real numbers on it.

Send us the product, the timing and a rough budget. You will get a proposal with named creators within 48 hours.

Willem Finné

Chief Executive Officer
willemfinne@luminatemedia.se +46 70 303 94 05

Love Cedergren

Business Developer
lovecedergren@luminatemedia.se +46 70 825 55 95
Book a call